Some months back I was at Eko Hotel and Suites,Victoria Island to attend the press briefing hosted by a team from African Fashion International, a South African company involved in the organization of top fashion weeks like Cape Town and Jo’ Burg Fashion Weeks etc.
Someone raised an issue that I would never forget. The person said,the reason why the craze for african clothes have not been propagated around the world is that most designers from here price themselves out of the market. Someone would make a design out of ankara that would cost just few dollars and expect to sell for hundreds of dollars or more. Too bad, we all know that most ankara have ‘short life span’…assuming the fabric can also stay for long, then all well and good.
We all know for sure that even the biggest designers in the world still have clothes one can buy as low as $30.I know some Nigerian designers who will rather make a dress with a price tag of about $1000!Can you imagine?Even re-sellers, put ‘killing’ figures on their dresses.Yet they rarely sell anything.Well they have ‘show off’ or is it showroom where they only go everyday, have a drink and gossip with their friends.
A style architect, Leila Fowler is set to change that norm. Gistmaster.com gathered that she would officially declare open her new fashion store in Victoria Island. Here, quality dresses would be sold to the hot, urbane chic with class at affordable amounts. Feelers that gistmaster.com got is that it is a cool collection.
Check some of it below