As Nigerian Idol makes to start airing on Sunday November 21, 2010 Speculations as to whether the grand prize has been increased reached high points this week with the introduction of two additional sponsors- Pepsi and Royal Exchange
Apart from fast rising telecommunications giant Etisalat, sources say that with the introduction of Pepsi and Royal Exchange, the team at Nigerian Idol has increased the winner’s take home by 5 million Naira.
‘Yes, the grand prize has increased with the introduction of our new sponsors, but we will have to direct you to our PR team” Communication’s Manager Adaora Mbelu said when contacted last week.
A spokesperson at BlackHouse Media, publicists for the show corroborates Mbelu; even explaining further “Of course, there are new sponsors on the project and Pepsi Cola is one of them. And yes the grand prize is now 7.5M. Royal Exchange has also signed up, it just gets bigger and bigger.
No words on the figures these big spenders are committing on the project.
Fans of the Idols Franchise all over the world are familiar with the large Coca-Cola cups on American Idol Judges’ tables since 2002. The question now is if Nigerian Idol is treading that part with Pepsi Cola?
Will we be seeing Pepsi cups on the judges’ table when the show starts?
Like American Idol, Nigerian Idol aims to find the best singer in country. The former has over the year amassed a followership of 25 million, and till date is the most watched reality TV in the world. Nigerian Idol will discover that one talent who will go on to become an international superstar and music ambassador- Selling millions of records and packing concert venues across the world.
The first season of Nigerian Idol will be aired across Nigeria on several local TV stations and cable networks as well. For five consecutive months you will have the pleasure of watching Nigeria’s biggest music talent competition on Thursdays and Sundays and have the opportunity to root and vote for your favourite Idol wannabe.
Yemisi Fajimolu will be hosting the first season of Nigerian Idol. Popularly known as Misi by her radio fans, she will be playing the role of famous Idols host Ryan Seacrest alongside Anis Holloway, a former reality show contestant
The show will air on 15 Channels including AIT, STV, NTA, CRBCTV Calabar, GTV Abeokuta, Galaxy TV, PRTV Jos and KWTV Ilorin
Others include DBSTV Asaba, ESBC Enugu, IMOTV, DITV Kaduna, HITV, TVC and Superscreen
Nigerian Idol is brought to you by Etisalat, in association with Pepsi and Royal Exchange
WHO’S DOING WHAT AT NIGERIAN IDOL 2010
Licensee- Optima Media Group
Judges- Audu Maikori, Jeffery Daniel and Yinka Davies
Host- Yemisi Fajimolu(Misi), Anis Holloway
Sponsor- Etisalat , Pepsi and Royal Exchange
Production- Rapid Blue Format
PR- BlackHouse Media