With less than 72 hours to the take off of the 2010 MTV Africa Music Award all eyes is already on Alex Okosi, the senior Vice President and Chief Executive of MTV Africa Networks.
Everyone thinks he has to prove a point. The event must be worth every bit of the promo.
He told gistmaster.com and other present at Eko Hotel and Suites, venue of the pre- award press conference on Tuesday that MTV is ready!
To many people, the outcome of the MTV Africa Music Award 2010 would determine the biggest entertainment award in Nigeria.
Yes, MTV is bigger than other channels providing entertainment to viewers in Nigeria and Africa at large but an event is not determined by that level. We are eagerly waiting for the award to take place and then say where it is the biggest event or not.
Okosi assured us that things would done properly at to make the event. For now, it is the most anticipated event of the year.
The first edition of MAMA took place in Abuja, Nigeria while the second one took place in Kenya, a east African nation.
Yes, people see it as one of the highest level of recognition one can attain in the music industry because of the worldwide reach and reputation of the organization behind it.
By Niyi Tabiti