INCC Group and Mercedes-Benz have announced that INCC Group have now obtained the license agreement to develop, manufacture and distribute the first fragrance line for the Mercedes-Benz brand worldwide.
Commenting on the license agreement, Rémy Deslandes, President and Chief Executive Officer of INCC Group, said, “Nothing great has ever been accomplished without passion, 125 years after the creation of the first automobile, Mercedes-Benz will enter the fragrance world. I am thrilled and excited by this given responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star.”
Wondering what it would smell like? Stay glued to this blog .