Peak Celebrates 60 Years of Nourishing Nigeria with Quality Dairy Nutrition

Peak Celebrates 60 Years of Nourishing Nigeria with Quality Dairy Nutrition

Dolapo Otegbayi, Marketing Manager,
FrieslandCampina WAMCO Nigeria Plc; Tarang Gupta, Marketing
Director, FrieslandCampina WAMCO Nigeria Plc; Nwankwo Kanu,
Nigeria’s Ex-International; Rahul Colaco, Managing
Director, FrieslandCampina WAMCO Nigeria Plc and Wilco Van
Dijken, Sales Director, Modern Trade, FrieslandCampina WAMCO
Nigeria Plc at the Peak 60th Anniversary Celebration Event
held at Eko Hotel on Saturday, May 23, 2015.

A milestone is here for Peak, as it
celebrates its 60
years anniversary!FrieslandCampina makers of
Nigeria’s favorite dairy brand – Peak Milk – celebrates its sixty years
anniversary. Since its presence in the Nigerian market, Peak milk has been
delivering consistent quality dairy nutrition to its teeming loyal consumers
residing in East, West, North and South of Nigeria.

“Over the last 60 years,
Peak has continued to be strong throughout the several changes in the
market,” said Rahul Colaco, Managing Director of Friesland Campina.
“Our success is attributed to two things: First,

a singular focus, which
is to nourish Nigerians with quality dairy nutrition in order to reach their
Peak. Second, we continually explore ways to not only stand out of the crowded
shelf but to touch the consumers in every single part of their lives.”
Peak has won industry recognition as an innovative and trendsetting brand that
delivers superior dairy nutrition across life-stages. The Brand’s positive
results and success can be attributed to always connecting with the consumers,
supporting its Key Business Partners and general public to pursuing their
aspirations and reaching for their Peak!

Gordons the comedian making people laugh at Peak at 60 event at Eko Hotel

Iretiola Doyle performing at Peak Event
Yemi Alade Performng at Peak 60th anniversary in Lagos.
To surprise her loyal consumers, Peak
unveils a new packaging for Peak Evaporated milk. Based on research and Peak
consumers’ expectation, Peak introduces an easy opening and closing device for
its Peak Evaporated Milk. 
“Several demographic as well as lifestyle
influences are responsible for the drive for convenient solutions to food
packaging” said Mr. Tarang Gupta, Marketing Director of FrieslandCampina WAMCO.
“Peak Easy Open is specifically designed to meet the needs of consumers who
consciously seek convenience; and are looking for packaging solutions that fits
their busy lifestyles.”


Peak 60th success story is full of special moments to remember; this
is the reason the Brand has chosen to celebrate with those that love her and
remember the past years. A new 360 degree Integrated Marketing Communications
campaign themed “The Future is Bright;
Reach for Your Peak”
is launched and this focuses strongly on emotional
characteristics and values consumers’ link to Peak, with the objective of
reinforcing the Brand’s love connecting with our broad spectrum of consumers as
well as reminiscing the most important moments in its history and lives of
consumers. Peak 60th anniversary will be celebrated in a powerful
highly emotional TV commercial created by the advertising agency Insight
Communications. The message of Peak via this campaign is to bring back good
feelings of how the brand has been part of our lives. How in our pursuit of
excellence in our daily lives we have used the Peak cans to bring to life our
imagination and used it to fuel our dreams. It also shows the Brand’s commitment
to feeding the aspirations of the future consumers.
Peak 60th
anniversary campaign runs throughout 2015 with series of supporting events and
surprises that has been created to keep consumers engaged.
Consumers can join the celebration on and
About FrieslandCampina WAMCO
WAMCO Nigeria PLC has been a necessary part of most Nigerian homes since 1954
through its iconic brand Peak Milk. Our Company is a multinational
manufacturing company and an affiliate of Royal FrieslandCampina of The
Netherlands, one of the largest dairy cooperative in the world. We are the makers of Peak,
Three Crowns and Friso brands of milk in Nigeria. Over the
years, FrieslandCampina WAMCO has maintained leadership of the Evaporated milk
market with its Peak brand. Guided by an inspiring mission, Nourishing
Nigeria with quality dairy nutrition,
we are unwavering in the
provision of quality, nutritious milk products to Nigerians.
To further
increase its local content and support Federal Government’s initiative to grow
the Agriculture sector, FrieslandCampina WAMCO pioneered the Dairy Development
Program (DDP) in August 2010. This is gradually developing into a full national
program as the Company is dedicated to making the initiative a success by ensuring
the transfer of Technology Know-How on milk production to Nigerian farmers. The
Company plans to further train and consult with farmers, with the support of
the Government.

FrieslandCampina WAMCO Nigeria PLC will maintain
its No. 1 position as the nation’s leading milk manufacturing Company by
investing in its people, capacity expansion projects and by being an excellent
corporate citizen. 

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