The United Bank for Africa (UBA) have reiterated that its support for the Africa Movie Academy Awards (AMAA) is part of efforts aimed at promoting the African entertainment sector.
Emmanuel Obata, a senior staff of the bank who stated this at the symbolic ceremony to announce UBA as the title sponsor for the next three consecutive years, further declared that as Africa’s global bank they would not relent in ensuring that AMAA develop to a global standard.
A statement that was shared and credited to Mrs.Celine Loader, Head of Corporate Communications of the bank declared that the bank acknowledged the tremendous contributions that AMAA had made to the African Movie industry, especially in its quest to achieve positive marketing and universal acceptance of the virtues of African films and culture across the globe.
“We have looked at the potentials that could be unlocked from the growing industry and as one of Africa’s leading financial institutions with a rapidly expanding global presence, UBA is convinced that this partnership will change a lot of lives and generally impact on how Africa is perceived by other nations.
On her part,Mrs.Peace Anyiam-Osigwe Fiberesima, said she is certain that the partnership would work.AMAA,she said, is conceptualized to celebrate the brightest and best African movies. It is the biggest gathering of movie makers across the African continent and Diaspora.
She also informs that UBA’s partnership transcends the award ceremony slated for Bayelsa state next month, it cover other areas including the development of an African Film Academy, which would involve large scale training, commercial distribution,marketing,production and general welfare of the African Film content among other areas.
Veteran actress, Joke Silva unveiled the new symbolic logo pronouncing the UBA, AMAA ‘marriage’.Ejike Asiegbu, President of Actors Guild of Nigeria (AGN) also applauded the effort of UBA.