David Plouffe

MTN Nigeria has concluded plans to use its much-awaited Life Enrichment Seminar to enlighten its customers on the various innovative offerings developed by the network to enhance their lives. The seminar, featuring American political strategist, David Plouffe as lead speaker, will hold at the New Expo Hall Eko Hotel, Lagos and at the A Class Park & Event Centre, Abuja on Wednesday December 15 and Thursday December 16 respectively.

Plouffe, author of “The Audacity to Win”, is widely acknowledged for his expertise in developing effective grassroots strategies, including that which resulted in the previously unimaginable in the history of American politics – the election of Barack Obama as the country’s first black president in 2008.

He will speak on the theme; “Delivering Greater value through Innovation” and also inspire his audience on how to use modern communication solutions to harness their goals and aspirations.

While announcing the new dates for the seminar which was postponed in October, Kola Oyeyemi, General Manager, Consumer Marketing, MTN Nigeria, reiterated the company’s commitment to its promise of adding value to the life of its customers through innovative platforms.

Oyeyemi added that Nigerians would benefit immensely from the seminar. “Mr Plouffe is an icon who has changed the polity of America through a key called Innovation, which is one of MTN’s core brand values.   His ‘Can Do’ attitude and his strategic thinking enabled him to deliver a landmark victory.  We are thrilled that David Plouffe will avail Nigerians of his experience and expertise at our international seminar,” Oyeyemi said.

He further said that Plouffe would share his thoughts on how to harness the latent creative ingenuity in each individual, and how to develop innovative strategies in every facet of life for optimum effectiveness.

Plouffe will also discuss the power of the social media in connecting a dispersed group of people and ultimately engage them as volunteers, consumers, employees or voters. He will also speak extensively on ‘Building a Grassroots Movement in the 21st Century’ during which he will draw insights and experiences from the Barack Obama 2008 campaign.

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