The multi award winning record label,
Chocolate City, is home to some of the music industry’s top house hold
names, such as M.I, Jesse Jagz, Iceprince, and Brymo.
the rapid growth of the label and increasing success of artist
management, Chocolate City has proven to be a hub of talent
exploitation, and manifestation.  It is no surprise that a lot of youth,
internationally and locally, have reached out to be signed to the
label, in hopes of achieving their dreams.  So far, Chocolate City has
an all-male cast as its line up, and the general public have bugged the
label to sign a female act.  Chocolate City, known for setting trends,
decided to bide their time, and look out for the girl that possessed
qualities of a Choc BOI – Bold, Original, Innovative.
In came a young lady, full of energy
and enthusiasm who welcomed the opportunity of being featured
along-side, award winning Africa’s rapper numero uno, M.I on

upcoming mixtape “Deux Illegaux de Musique – Illegal Music 2”. After
label heads, Audu Maikori, and Paul Okeugo heard her lyrical prowess on
the song “No-tis” (a cover of Jay Z and Kanye West’s Otis), they decided to put her through the CC boot camp.

Without further a-do, ladies and gentlemen, Chocolate City presents to the world, its first signed female artist, Pryse!
is a talented Nigerian rapper who is eager to follow the footsteps of
her fellow label mates in creating music that would not only entertain,
but influence the public.  Born and raised in Port Harcourt, Rivers
State, Princess Esindu a.k.a Pryse, started rapping in church at the
tender age of 10.  Pryse always knew she wanted to be a musician;
encouraged by her family who own and run Frontline TV Studio in Port
Harcourt, Pryse took a keen interest in entertainment.  Pryse knew she
had to nurture her passion, so she went to study media in Nottingham,
UK.  While in the UK, she took up writing her own songs, and
co-producing with her older brother.  When asked who her influences are,
Pryse lists, Jay Z, Drake, Lil Wayne, and M.I – it is precisely the
admiration for M.I that led her to work her way to be signed by
Chocolate City.  In an industry where female emcees are outnumbered by
men, Pryse is sure she will keep the torch blazing for the young
ambitious women out there.
When asked what it meant to be the first female signed to Chocolate City, Pryse had this to say “ I
thank God I’ve come this far, and I’m just happy its finally happened,
and I’m ready to put in the work, so let’s go. I’m ready to be a BOI
(Bold Original Innovative).
The label is looking forward to presenting to the world its first signed female artist, Pryse.  “We hope they hear/see in her, what we did” – Doosuur Tilley-Gyado (Talent Mngr Chocolate City).
Pryse is available for interviews from March 20th 2012. 

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