One of Nigeria’s leading Media and Public Relations agencies, BHM founded by Ayeni Adekunle has today, announced the kick off of a new company called ID Africa.

The new agency, headquarted in Lagos, is a ‘social and digital marketing agency’, according to founder Ayeni Adekunle.

BHM is a major advocate of social PR – a practice that prioritizes the use of C2C conversations in driving advocacy and telling brand stories. The agency is a digital PR leader in Nigeria, in an industry that’s just slowly waking up to the opportunities technology and trends provide.

ID Africa is a creative, social and digital marketing agency specializing in the customization of brand communication to specific target markets, and the use of stories and conversations to engage audiences.

The company is part of the BHM Group, which is home to Nigerian Entertainment Today and BlackHouse Media.

In 2014, BHM introduced Nigeria’s first mobile application for the media and PR industry, and, according to data from its digital department, the company recorded over one billion (1bn) social impressions from different campaigns during the year.

Speaking further, Ayeni says ‘Brands should not only tell their stories, they must have a passionate community of consumers who are believers and evangelists, happy to share their experience and convert even the worst skeptic. The combination of great social technology and cool content are the sine qua non to achieving this!’

ID Africa aims to fill the gap left by digital marketing firms across Africa who currently offers only the most generic of marketing and digital ad services. This it hopes to achieve by leveraging on the often-overlooked Internet business community in Nigeria reported to be growing by up to 50% annually.

The birth of this type of digital conversations, according to ID Africa, may just be the end of advertising, as we know it. If successful in this quest to disrupt status quo, the company would have created a new global template for Internet Marketing and online Public Relations.

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