By Tare Youdeowei
A MAJOR problem of Nigeria’s start-ups is not just patronage but visibility, hinted Mark Zuckeberg, Founder, Facebook, when he came to Nigeria last year. He was also surprised at the array of talents and innovations in the country.
Zuckeberg urged start ups to look inward and tailor their applications towards solving most of Nigeria’s problems.
Keying into that, the organisers of one of the West Africa’s biggest gatherings of technology conferences and exhibitions, tagged Techplus, increased the tempo of their show towards giving exhibitors, particularly start-ups, the much needed showcase.
Techplus 2017 which held at the Landmark event centre Lagos, offered both start-ups and top players from the banking, e-commerce, telcos, health care, ICT, education, advertising, to mention a few, an opportunity to showcase their products and services. Brands such as UBA, Innjoo, Stanbic IBTC, Wema Bank, Remitta, Sage, Samsung, Lenovo, Jumia, Avon HMO, HP, were not left out.
Responding appreciatively, entrepreneurs present said they were filled with hope that their start ups will survive.
An official of one of the Start-ups, Jide Mathew of Advoice, a content service and mobile advertising company, described the expo as a unique and wonderful experience. “I am really impressed that the organizers used social media to attract this huge ‘pool’ of quality young people for a sustained period of three days. We made a lot of contacts and we believe it will translate into quality, long and sustainable business relationships.”
Also, Country Manager, Innjoo Technology, Rakesh Rocque, confessed that the organizers created a platform that enhanced direct engagement between consumers and his brand. Expressing happiness, he received valuable on-the-spot feedback and idea sharing about his product and brand. “Not only was it a good marketing platform for effective networking and building business contacts, the classes were informative and educating. We will continue to key into the advantage the Techplus platform provides annually.”
Meanwhile Customer Service, Product Marketing, UBA, Nduanya Nonso noted that; “It is the banks’ first experience at Techplus and customers’ response to products was rewarding. If such a huge platform is spread across major cities in Nigeria, it will help foster consumer-brand relationships.”
According to Kehinde John, of Avon, a health management company; “very few participants would not want a repeat after the type of excitement that was sustained here for three consecutive days. I know the organizers will raise the bar next year. There is hope that Nigeria will survive with this kind of world class events.”
Techplus is an annual gathering of everything technology, providing tripartite interaction, knowledge sharing and networking opportunities for consumers and businesses, through conferences, exhibitions and gaming structures.
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