By Princewill Ekwujuru
NIGERIAN Breweries (NB) Plc’s empowerment initiative, Isedowo, has so far supported 32 artisans and small scale business operators in Osun and Ekiti states with N96million with each entrepreneur collecting N300,000.
While the project continues in other Southwest states, the brand, Goldberg, on which the initiative is anchored, will support 100 entrepreneurs through the initiative across the Southwest states.
Speaking, Portfolio Manager, Mainstream Lager and Stout brands, NB, Mr. Emmanuel Agu said Goldberg, the brand on which the initiative is anchored, has through the empowerment initiative extended its affinity with the people of the Southwest beyond culture and tradition to entrepreneurship.
Beneficiaries of Isedowo affirmed that the scheme has indeed provided them huge relief from financial challenges hitherto faced in expanding their businesses.
Ojo Adeosun, a fashion designer, said after receiving the grant, that the N300,000 helped him in purchasing a new sewing machine he had always required to expand his business. He disclosed that he has also started selling fabrics and now has three apprentices working with him. According to him, he had been in dire need of capital and when he heard about Isedowo, he decided to send his business proposal for the auditioning and screening processes.
Kayode Tope Ogunro, a photo/videographer, said he plans to buy a camera and video lights from a friend in Lagos and open a studio with the grant from Isedowo. He said he would also employ an assistant to further expand his business.
On his part, Ayodele Adebalogun, an aluminium fabricator, said Isedowo provided a relief from the daunting struggle to raise capital. He disclosed that he participated in the scheme with his wife, who is a caterer, but the judges did not deem her proposal fit enough for selection. He added that after buying a new cutting machine for his work, he supported his wife’s business with parts of the grant.
To benefit from the project, interested participants are expected to showcase their business ideas and how they impact the society.
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