Everyone is gearing up for yet another exciting experience, as premium beer brand, Heineken prepares to deliver the 2019 edition of the Lagos Fashion Week this October. Heineken has been title sponsor for this event for the last three years and is set to give Nigerians a splendid showcase of the best of African fashion.
This year, the event is slated to hold from October 23 to October 26, 2019 at the Federal Palace Hotel, Lagos, Nigeria.
The Heineken Lagos Fashion Week is a platform that drives the Nigerian and ultimately the African fashion industry, by bringing together buyers, consumers and the media to view the latest collections of top African designers at a 4-day event in Lagos, Nigeria. Over the years, the event has attracted the best and most talented designers across Nigeria, giving them a wider reach by projecting them to the rest of the world.
Starting off in 2012, the event has grown to include the Fashion Business Series, the Visual Makers Fellowship, Fashion Focus Africa and Green Access, which are talent discovery opportunities; alongside its signature runway shows, presentations and the Heineken Live Your Music after party.
Speaking on this year’s Heineken Lagos Fashion Week, Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi says that, every year, many people travel down to Lagos just to witness this spectacle of African fashion and Heineken is always excited to deliver a well designed experience. He continued stating that; “Lagos Fashion Week has always provided an avenue for Heineken to connect with its consumers. With unmatched experiences every year, we on the Heineken team are sure that this year will be no exception.”
Heineken has a long history of hosting key events across sports, fashion, music, film, and many other aspects of pop culture. The brand often stands itself out with it consumer-centric delivery of these events, and has done that over the years in Nigeria, through the Lagos Fashion Week and UEFA Champions League sponsorships.
Last year, designers such as Orange Culture, Meena, Ugo Monye, Tokyo James, Mai Atafo, Gozel Green, and Adama Paris, all had their outfits on the runway; with stars like Seyi Shay, BamBam and Tobi Bakre of Big Brother Naija fame all walking the runway.
A good number of designers from across the continent are expected to have their collections on the runway this year. The likes of DZYN, Andrea Iyamah, Style Temple, Emmy Kasbit, JZO, Maxivive, Maki Oh, Odio Mimonet are all on the list of designers who will be showcasing at the fashion week.
With a presence in over 192 countries, Heineken remains one of the most international brands on the planet. The brand prides itself on delivering premium experiences across various touch points such as fashion, sports, and music to its millions of consumers across the world.